News
Avoid SEO Disaster During a Website Redesign
25/04/2012 23:54
Last week I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your...
Facebook Marketing Classroom launched
11/03/2012 00:33
Facebook has launched a scheme designed to teach marketers about social media marketing on the site, according to an article published by The Drum.
Dubbed the Facebook Marketing Classroom, the scheme will provide a digital...
How I Make Sense of Google's Complex Algorithm
20/02/2012 00:35
In the past, we all knew that search engines were just a bit more complicated than they appeared, but we created mental models that did a pretty good job explaining the SERPs and we let it go at that... for a long long time. I like to think of...
SEO – On-Page and Off-Page Optimization Techniques
02/02/2012 23:38
In traditional marketing there are two main focuses – tailoring your products and message to your target market and promoting that message. On-page optimization is where you design your message around your target market and off-page...
SEO - On-page Optimization Explained
21/01/2012 21:18
In this Internet era, every website wants to do a good business. Businesses owner understand the fact that popular websites can earn them millions in no time. To make that possible, the website must have a high index rank on the results page of...
2011: The Year Google & Bing Took Away From SEOs & Publishers
11/01/2012 01:29
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being...