SEO – On-Page and Off-Page Optimization Techniques

02/02/2012 23:38

In traditional marketing there are two main focuses – tailoring your products and message to your target market and promoting that message.  On-page optimization is where you design your message around your target market and off-page optimization is where you promote that message.

 

Generally speaking, SEO can be compared to a car when it comes to on and off page optimization.  On page optimization is like the engine and off-page is like the fuel.  If you have an extremely efficient engine (on-page) then you need less fuel (off-page) to reach your destination.

On-Page

On page techniques include everything from the coding of the website to the keywords that are used on the page itself.  Here are a few techniques used for on-page optimization:

  • Optimizing page titles, heading tags, URLs, and sometimes domain names.
  • Optimizing web copy with keywords and correct formatting.
  • Image optimization – reducing the image file size without sacrificing quality.  It is also important to use the right keywords in the alt tags and the file names.
  • Video optimization – reducing the video size and incorporating the right keywords in the code.
  • Internal linking – linking from your web pages to other pages within your site to maximize pagerank flow and spreading link juice.
  • Including the address and contact information on every page of your website.

Off-page

Off page techniques includes all kinds of tactics that take place outside of the code and text on your website.  Here are a few techniques used for off-page optimization:

  • Linkbuilding – building relevant and powerful links from other sites and directories to your website.
  • Guest blogging – networking in the blogosphere with similar companies or related industries.  This is good for link building, referral traffic, and building trust as a thought leader.
  • Citation building – similar to link building but with a local focus.
  • Directory submissions – including your website on relevant directories for both referral traffic and SEO.
  • CRM – here is where SEO and SMM overlap.  Customer relationship management is an important part of general branding but is also good for SEO if you can achieve many positive reviews on sites like yelp, YP.com, and more.
  • Off-site content marketing – using websites like prweb.com, ezinearticles.com, squidoo, and others to promote your content to generate links, referral traffic, and once again establishing trust as a thought leader.

These are just a few of the techniques and strategies used for on-page and off-page optimization. There are many more that all contribute to the overall performance of your SEO campaign.  Contact us today for a free marketing proposal on how we can help improve your bottom line.

 

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